ECCC Annual Conference Returns to Shenzhen in Two Weeks

Shenzhen, China – ECCC will host its flagship Annual Conference on 10 December at the JW Marriott Bao’an, gathering industry leaders, regulators, and experts from across the globe for a full-day exchange on innovation, compliance, and market evolution.

As the largest and most influential event of its kind in China, the ECCC Annual Conference serves as a vital platform for high-level dialogue among members, international partners, and institutional stakeholders. Last year’s edition drew more than 1,600 participants from over 20 countries, fostering meaningful discussion and actionable insights across the vaping sector.

This year’s conference is structured into morning and afternoon sessions, running from 9:00 AM to 6:00 PM. It will feature keynote presentations from senior experts representing the United States, Canada, the United Kingdom, the European Union, Russia, Southeast Asia, and China, delivering up-to-date analysis on regulatory shifts and market trends.

Under the theme “Navigate the Industry Cycle with Innovation and Compliance,” the agenda includes two dedicated panel discussions focusing on product innovation and industry compliance. In response to fast-changing U.S. policies, ECCC will also debut a U.S. Focus Session, where specialists will share critical updates on PMTA requirements, federal and state enforcement, and evolving market strategies.

A day before the main conference, on 9 December, ECCC will welcome over 50 international industry leaders at its headquarters for an exclusive reception, facilitating direct engagement with leading Chinese manufacturers. Post-conference factory tours on 11–12 December will offer delegates firsthand exposure to the facilities of ASPIRE, ELUX, DS VAPING, and ASY Anti‑Forgery, highlighting China’s advanced manufacturing capabilities and anti-counterfeiting innovations.